ABSTRACT
The entrepreneurship concept in the digital era has evolved significantly in recent years, and it has a more significant impact on a company's sustainable innovation capabilities. Entrepreneurship has gradually become spiritual trait of organization members in the digital era and appears on all levels of an organization. This research examines the impact of entrepreneurship on a company's sustainable innovation capability in the digital era from Triple Bottom Line (TBL) perspective. The empirical data were collected with entrepreneurs who participated in the “Pasar Sehat Bandung” event through the semi structured in-depth interview. The research results show that entrepreneurial organizations have adopted innovative approaches to promote Sustainable Development Goals (SDGs) with digital technologies. This research emphasizes the critical role of entrepreneurship in enterprise sustainable innovation capability. It discusses that digital sustainability can spur empirical advances in Sustainable Entrepreneurship (SE), Innovation, and strategy with the potential to impact society to achieve that SDGs positively.
