ABSTRACT
The digital transformation carried out by Telkomsel led to several challenges along the way. As the market leader in the Telco industry in Indonesia with a large number of employees, customers, and assets spread across various islands in Indonesia, this can be challenging for Telkomsel's ongoing digital transformation process. This study aims at analyzing the challenging factors and identifying the most dominant challenging factors in the transformation process in Telkomsel, especially in the Network Services Management Group (NSM Group) unit. By understanding the challenging factors for emerging digital transformation, it is hoped that the NSM Group unit can prepare the right strategy to help accelerate and optimize the current transformation process.
