ABSTRACT
Micro-Small-Medium Enterprises (MSMEs) play an important role in Indonesia's economic growth. The COVID-19 pandemic situation hit their business, thus increasing the use of innovative technology for both MSME players and buyers. MSMEs should be encouraged to adopt new technology so they can recover or even improve during the pandemic. Many different theories assess the acceptance of innovative technology and its advantages and disadvantages. The TOE-DOI models can complement each other. This study aims to develop the conceptual framework of a new innovation technology by combining two technology acceptance models and also the most influential factors in adopting an innovation technology.
