ABSTRACT
This study aims to determine the impact of economic conditions determined by Net National Income Per Capita (NNIPC), interest rates, and inflation rates on the development of life insurance companies in Indonesia. The impact was measured based on the penetration and density of life insurance companies in Indonesia from all registered life insurance companies in OJK in 2016 to 2020. The method used is the panel regression analysis. The analysis results show that NNIPC, interest rates, and inflation rates have an impact on the life insurance market penetration and life insurance market density.
