ABSTRACT

The COVID-19 pandemic has significantly impacted various sectors, including the telecommunications sector, hence the digital shift is seen as being crucial for telecommunications companies around the world. To expedite the aid of digital services available to the whole community, Telkom has launched affordable price products, namely Orbit. It is a fixed wireless access modem that is the future of home broadband products internationally, representing one of Indihome's products. This study made certain adjustments to independent and moderating variables to maintain relevance in the context of Orbit's research. This study also has been done based on observations of research objects, literature reviews, and discussions with experts from Orbit products. Changes made include omitting the moderating variable, namely Experience. In addition, independent variables are omitted, such as Habit and Hedonic Motivation variables, and added, such as Connectivity variable, a new variable resulting from the author's approach to System Complexity. This study aims at testing tools for measuring factors that may influence customers' use behavior and behavioral intention to adopt Orbit Product using Modified UTAUT 2. The data from 50 respondents were selected purposively and analyzed using SPSS version 26. The results show that the test that considers eight constructs and 35 items was valid and reliable. Therefore, the measurement tool was required in further study.