ABSTRACT
This study aims to explore and investigate the current knowledge and intention for SE among private university students. Yet, the current literature rarely discussed about how private university students foreseen SE, university support, and their intention to build sustainable start-up. To understand how bachelor students of a business school perceived sustainable entrepreneurship, we used focus group discussions (FGD). This study conducted three online FGDs with 14 representatives of bachelor students (registration year 2018) from the school of economics and business in one of the top private universities in Bandung, Indonesia. The collected data are processed by coding the information using open coding and axial coding technique. First, this study found that the students’ knowledge about the concept of regular and sustainable entrepreneurship differs significantly. This study is expected to enrich sustainable entrepreneurship literature by enhancing the readers’ knowledge about SE practices in higher education. This study also contributes to the literature by providing more insights on the context of developing country such as Indonesia and in information and technology university.
