ABSTRACT
This study discusses airport management strategy, especially Yogyakarta International Airport (YIA). The purpose of this study is to analyze strategic planning for recovering and surviving the impact of the pandemic. A strategic initiative with a survival-based theory approach was conducted with a qualitative In-depth Interview (IDI). The data collection was done by involving resource persons as regulators, shareholders, government and stakeholders. Previous case studies were also analyzed to serve as supporting studies. Strategic planning includes aspects of finance, commercial, operations, human resources and technology. Insights from sources analyzed using NVivo resulted in factors that became a survival strategy, namely increasing airport and non-airport revenues accompanied by strategies for utilizing Capital Expenditure and reducing Operational Expenditure.
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