The sensor technology in 2030 will expectable be even more advanced than today – as expected covering all 5 sensors – and enabling all 5 sensor technologies to speak together and be intelligent integrated. Researchers, business and public players alike are keenly devoting themselves to understanding how these different persuasive technologies might be designed, so that desirable technologies, behaviour and not least “business models” are obtained and can be created, captured, delivered, received and consumed – hopefully secure and sustainable. Persuasive business models demands therefore several and different competences and this is exactly where we expect Business Model Innovations investment in next coming years will be focused by many businesses. The persuasive business model will in this context by nature try to attach to anything, anybody, anywhere and anytime – with the overall aim to “persuade”.