ABSTRACT
This chapter uses the definition for tourism and leisure set by the United Nations World Tourism Organization. Coastal and Marine Tourism & Leisure (T&L) is one of the Blue Economy sectors that can help unlock the potential of multi-use of space at sea by engaging with Blue Growth sectors such as Aquaculture and Marine Renewable Energy among others. The current chapter provides insights into the trends that exist in the T&L sector. Supply and demand gaps will be identified by studying the supply chain of T&L. The majority of the travel market is influenced by large, multinational, integrated Leisure Tourism Businesses. Businesses that operate as a supplier to the big corporate travel market offers an opportunity for rental, hotel, activity and restaurant services in tourist destinations to greatly improve return on marketing effort while ensuring a reliable influx of visitors.
