ABSTRACT

Tourism is one of the most dynamic industries in the world, but it has also an industry to be greatly and directly affected by the 4th revolution, as can be evidenced by the impact of the internet in the evolution of this industry. Disruptive technologies, including IoT play a crucial role in the way of understanding and managing this industry and especially in how the offer and demand are linked. The great diversity of IoT applications in the tourism industry defines the competitiveness not only of the private companies involved but also of the destinations which are being transformed into Smart Destinations as a natural evolution from Smart Cities, which are influenced by the tourism sector. Smart Cities are characterised by smartly managing different areas. Smart Destinations require this smart management as well as the integration of the stakeholders’ value-chain throughout the entire process. In this process, IoT has a crucial role in enhancing the experiences of tourists, to more efficiently manage the destination, and to offer a channel of information exchange. As a result, a more efficient destination, with better and more personalised experiences will improve the competitiveness of the tourism destination and of the quality of life of its citizens.