ABSTRACT
The Newgibm project and its corresponding book were the very first outputs of this work. Large and established businesses were slowly feeling “the breath” of these new types of businesses and their business models – founded and built on the Multi Business Model Approach. In August 2006 we applied to establish the International Center for Innovation at the Center for Industrial Production at Aalborg University. The final core values of ICI, together with the cultures of ICI’s core vision and thefinal application, were discussed, elaborated andfinalized. The business model innovation strategy behind establishing ICI was decided upon and the operation plan was written. The opening for this centre was held at Stanford University Faculty Club, gathering figures in Danish and American industry, organizations and academia as well as entrepreneurs, to reveal the core value of ICI – research-based business model innovation – in an interdisciplinary collaboration between stakeholders from all kind of competence fields.
