ABSTRACT
The Business Model Cube was developed as an output of the work mentioned in Chapters 1 to 3 and several years of BM research and empirical BM cube testing. Several researchers contributed to the formation and verification of the BM Cube and its related dimensions and components. Associate Professor Yariv Taran, in particular, contributed to the hypothetical concept of the BM with seven dimensions. Sigitas Pleikys contributed to the cube framework and digital visualization of the BM Cube (Figure 4.1). Sigitas Pleikys' first sketch of the BM Cube for our research work (<xref ref-type="bibr" rid="ref134">Pleikys 2012</xref>). https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9781003339755/ce90a5c2-066c-47fd-be2e-63b0d84f1a80/content/fig4_1.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/>
Ole Horn Rasmussen contributed to the relations axiom framework, which will be covered in detail in Chapter 7. This chapter explains in detail the arguments of how and why the BM Cube could be a proposal for a generic BM framework and BM language. Further, it shows case examples of the use of the BM Cube in the different businesses we have studied.
