ABSTRACT
The objective of this study is to determine the progression of research within the framework of social media marketing. Understanding the usage of social media marketing in the pandemic era requires a literature review approach to study social media marketing in the pandemic era. Knowing the evolution of social media marketing can provide insight into the likelihood of future expansion following the outbreak. This analysis was done in June 2022 by analyzing Scopus database data using the keywords social media marketing and pandemic. The data from the search results were reviewed descriptively based on publication year and research topic. VOSViewer was used to analyze data in order to determine the evolution of the bibliometric map of social media marketing research developments. The number of studies on social media marketing during the epidemic has declined over the past two years, according to the data. Nine clusters describe the subject's key phrases.
