ABSTRACT

Corporate Social Responsibility (CSR) is an important concept for organizations for their good image in society. In addition, currently, the concept of employee behavior that is more concerned with the environment is needed for sustainable performance improvement. In essence, an organization should not only think about how it can make a profit but also have to care about the social impact it has on the environment and society. This research was conducted on lecturers at the University of Muhammadiyah Malang (UMM). The sample is 105 using path analysis on the smart-PLS (i.e., smart partial least square) method. The results of this study show that when universities implement CSR programs, this will increase organizational citizenship behavior for environment (OCBE) and this increase turns out to make the performance of the lecturers, especially green performance, better. Suggestions for university leaders to continue to pursue CSR programs that can be felt by the wider community, besides that they always encourage lecturers to behave in a caring environment in their daily work.