Taiwan digital diplomacy association as new public diplomacy practice in the digital era

This article aims to explain Taiwan Digital Diplomacy Association (TDDA) as a form of new public diplomacy practice in the digital era using Bjola's three key aspects of public diplomacy in the digital age as a concept to explain TDDA's role as public diplomacy actor that uses the digital platform in their practice. This article is using qualitative approach with data collection techniques used in the study of literature. TDDA indeed is a new public diplomacy practice in the digital era based on how they communicated their presence in blurred Taiwan domestic and foreign connections, and their position as a non-state actor in Taiwan diplomacy practice. This article then contributed to the emerging study of new public diplomacy that utilizes digital platforms.