ABSTRACT

This research aims to observe the graphic design response of the Indonesian government, especially with regard to the phenomenon of the Covid-19 vaccination in Indonesia. This research also seeks to examine the involvement of graphic design in the problems of the Covid-19 vaccination program in Indonesia. This study uses a descriptive qualitative approach with Roland Barthes’ semiotic analysis methods, Michael Foucoult's discourse analysis, and Timothy Samara's “Twenty Rules for Making Good Design” concept. As a result, communication through graphic design made by the government related to vaccination does not use existing graphic design principles. The content in graphic designs produced are completely controlled by their “boss” who may be full of political interests. The graphic designs produced not yet have a visual identity guideline and still take a role as a form of the existence of each government agency in dealing with Covid-19.