ABSTRACT
Despite massive discussion on rhetoric and persuasive strategies of environmental tourism promotion, the investigation of its discourse structure has yet to be found. This corpus-assisted study intends to figure out the macrostructure of the Indonesian tourism environmental discourse by compiling 132 articles or 72,204 tokens under the “destinations” page of Indonesia. Travel website and using Wmatrix5 and AntConc corpus tools to identify the Indonesian environmental discourse's keywords, semantic tags, and themes. The analysis figured out that the lexeme “island” is the most frequent keyword used on the website, and nature-related terms are the significant themes comprising semantic tags of geographical terms (W3), judgment of appearance: positive (O4.2+), and sailing, swimming, etc. (M4). The concordance lines demonstrate that those themes embody Indonesian tourism as a site of positively evaluated nature and nature-based activities that invite readers to engage with the physical environment. The significant “keyness” value of geographical terms also frames Indonesia as a tropical and archipelago country, supported by collocations of geographical names like Morotai, Waigeo, Kera, Padar, Alor, Weh, and Mansuar. This paper concludes that the environmental discourse is embedded in the website to frame Indonesia as a home and storage of endangered biodiversity.
