ABSTRACT
The Forest Farmers Group (FFG) is an association of Indonesian farmers with a background in forestry business management inside and outside the forest. FFG Karangsong, Indramayu Regency is one of the groups that developed a coffee production business from mangrove seedlings because mangrove plants are easy to find in the coastal area of Karangsong. Types of coffee beans that are processed into coffee are mangrove kerandang. This business product is still relatively new, and not a lot of people know about it. Therefore, it is necessary to design a visual identity on the packaging of mangrove coffee as a business development strategy carried out by FFG. The method used is qualitative, with data collection through observation, interviews, and literature study, then strengths, weaknesses, opportunities, and threats (SWOT) are used as the basis for the analysis phase. The design is expected to generate positive value for consumers to be interested in trying and knowing more about these innovative products.
