ABSTRACT
The image of Cimahi is known as a military city, but this image is not able to be represented fundamentally and comprehensively. The existing image only represents the values of most certain parties, so a city branding effort is needed to strengthen the city's identity. Various resources can be used as a basis to improve the city's image to strengthen the city identity. The Ngalokat Cai ritual is a traditional ceremony that aims to glorify water and build awareness of all elements of society about the importance of keeping water sustainable. This ritual has the same vision as the city's mission and Sustainable Development Goals (SDGs) in terms of protecting the environment so that the city's identity becomes stronger which has an impact on increasing the city's reputation, regional economic growth, and population welfare. The study was examined using interpretive qualitative case study methods through literature studies and observations to reveal the philosophical values of the ritual. These values are then interpreted as alternative images through the proposed design concept.
