ABSTRACT
Investment is a good benchmark for Indonesia's economic development. However, at the same time, it is used by several parties who give a wrong understanding of sharia investment, such as giving birth to various misconceptions among general audiences interested in sharia investment. These misconceptions about sharia investment can result in people, especially college students who are new to sharia investment, turning their interest to other forms of investment and even retracting their assets in sharia investment. Therefore, a form of media that can increase literacy about sharia investment for college students to avoid misconceptions is needed. The research method used for this design is qualitative, while the data analysis method is a comparison matrix and SWOT analysis. So, it is hoped that this research can help students to get accurate information and foster a more serious interest in sharia investment.
