ABSTRACT
Graphic layouts can be determined through the instincts of a graphic designer, and these instincts can be obtained with a lot of practice and experience in designing graphic works. In determining the layout, sometimes we also cannot rely on instincts and subjective desires alone, but also require an assessment of the readers of our work graphic layouts, developed according to tastes, trends, and technological developments. In the world of marketing, catalogs function as a medium for promoting the sale of goods and services that are usually provided to customers. Likewise, in the world of education, especially the design science family, the catalog functions as a media portfolio of works summarized within a certain period of time. The need for a catalog that is informative and communicative in conveying messages visually requires a catalog designer to understand the basics of layout and composition. The research method used in this study is qualitative content analysis. This research uses a qualitative content analysis method with the aim of discussing in depth about the layout content of the interior design catalog contained in the creative market site. This research begins with observing interior design catalogs as initial data in problem formulation, and then developed based on theories related to hierarchy, balance, harmony, proximity, and space. The research shows that the catalog analyzed uses all the basic rules of layout science, which consist of hierarchy, balance, alignment, proximity, and space. The results of this research are expected to be a reference or reference in designing layouts in design catalogs, especially interior design catalogs.
