ABSTRACT
In this modern era, the rapid development of fashion has led Indonesian people to continue fulfill a quality lifestyle by following trends. Saving money or buying used items at low prices for personal use can now be a viable solution because they have a more affordable price and relatively high quality added value for clothes. In the second-hand goods sector, the fashion style in great demand is the vintage style due to the notion of classic and antique production clothing—past and present models. Facts in the field show that many fans of vintage clothing styles are behind the quantitative research method with a focus on business rebranding process research, aiming to increase sales profits and meet market needs.
