ABSTRACT
Indonesian start-up businesses that are always required to grow, 90% still fail in the global market competition, because the founders often apply the wrong promotion strategy. In fact, the Indonesian government has facilitated capital and transactions through digital banking services. The purpose of this study is to list these mistakes by collecting data from local and international journals and books, as well as interviewing several start-up business owners. The result was that busyness in production led to a lack of design and copywriting skills. The solution is education in collecting data on the Ideal Customer Profile, determining social media, making copywriting according to the target market, and executing audio and visual designs. This research is important as a reference for start-up business owners to manage digital marketing more measurably and with direction. As well as being a guideline for digital creative agencies to help start-ups execute a brand's promotional campaign.
