ABSTRACT
The overall economic impact, social role and status of cultural professionals during COVID-19 remain relatively understudied in the film Industries. The professional had to decide on an emergence alternative to go entirely virtual activity with no physical event. The present study highlighted technological improvements; it is about how spectators involved more humanities using extended reality tools in film screening festivals. Purposive sampling was used in the current study. A qualitative method with a case study approach was applied as well to see how the Amsterdam and Venice film festivals are driven by extended reality. Also, this study wants to see how extended reality has a potential system for Indonesia film festivals as well. Results show that film has shifted into the industrial revolution technology in a rich country, where the film festival has transformed into new environments and visualizations, especially in engaging multiple senses such as sight sound, smell, and touch. Second, physical and digital objects can exist and interact in real time. However, extended reality might still become a challenging issue related to fields in developing country.
