ABSTRACT
Bitombang Old Village is located in Bontoharu, Selayar Islands Regency, having various tourism potentials, including architecture, culture, history, and natural scenery. However, the image of the tourist village is not well known to the wider community due to the lack of promotions carried out. The research method used is the design thinking method with the following stages: 1) Empathy to explore all information related to basic knowledge regarding all information about Kampung Tua Bitombang by conducting literature studies, interviews, and ethnography; 2) Identification to identify problems found and proposes the urgency of the problem through a data confirmation process; 3) Ideas in the form of a problem analysis phase and idea generation in the form of the solutions offered; 4) Implementation in the form of strategy design analysis through the elaboration of relevant theories; and 5) Validation, namely evaluating effectiveness using differential semantics. From the analysis carried out, this potential can be used as a tourist attraction, becomes an educational value for tourists, and maintains the balance of ecosystems and historical heritage.
