ABSTRACT
Technology is transforming the world quickly, making life easier for those living in it. Because of technology, people use social media to connect with others and conduct long-distance communication more swiftly, especially when an outbreak of the COVID-19 virus occurred. They must adapt their way of life to live entirely online and virtually. Social media, which at first served as a venue or platform for socializing only, is today a platform utilized for a variety of purposes, including carrying out marketing. The goal of this research is to determine and examine the role that social media plays in digital marketing's ability to boost customer trust online, especially during the pandemic. A qualitative approach is used in the research procedure, literature review along with case studies. According to the study's findings, social media marketing on the internet during the epidemic affected consumers’ perceptions toward brands.
