ABSTRACT
This paper is aimed to analyze what IRES, a Jakarta-based NGO that concerns about the environment, climate change, and disaster mitigation, does to educate 5–12 years old kids about disaster and environment protection through Sota Comic Characters (a honey fox that is very resilient). The main theory used in this research is Whalen's seven Strategic Planning steps: situation analysis, objective, strategy, targeting, message, tactic, and evaluation. Interview was done as the data collection to find out the seven steps done by IRES to deliver the message through their comic, and analyzed using a qualitative approach. The result has shown that IRES is taking a systematic method to introduce the comic and reach the audience. The comic also highlighted the use of visual communication to deliver the message to the target audience. The result also revealed that an evaluation needs to be done by IRES to measure the effectiveness of their strategy.
