ABSTRACT
Markaz Domba is an animal husbandry business with a focus on selling products such as lamb and lamb processed meat. The Markaz Domba was founded in late 2019, Elan as the main founder of Markaz Domba utilizes human resources in the environment where the Markaz Domba was built, Pamoyanan, South Bogor. Utilization of the surrounding community aims to open a field there which is a job opportunity, so the profits generated by Markaz Domba will partly be used for empowerment of the Pamoyanan village itself. The big responsibility borne by Markaz Domba is not as dynamic as the profit makes. This phenomenon requires a new business strategy innovation so that the profits experienced by Markaz Domba can be achieved as expected. This study uses qualitative, collecting data through qualitative methods. This research uses the stages of the design thinking method, from the empathize stage to the define stage will eventually create a branding design solution for the Markaz Domba business to be more noticed by potential customers.
