ABSTRACT
Within the framework of a food design research project, a case study was developed to assess the food preferences of 102 participants in the North of Portugal.
After statistical analysis of the results obtained, it was possible to map them in a radial pattern of 12 aroma/taste typologies. This “organoleptic wheel” reinforces the existence of two correlation models: by complementary opposition and by the similarity of neighbors, thus representing the northern organoleptic collection, broken down into simple or complex foods.
The conclusions of this study reveal the non-indifference of individuals’ food preferences, confirming territorial food patterns and the correlation of choices by association with age group and gender. The evidence demonstrates the need for greater attention to organoleptic culture in complementarity with nutritional science.
