ABSTRACT
This study examines the causes of discrimination against women in the KwaZulu-Natal construction industry and proposes strategies for promoting equal opportunities. A sample of 50 female professionals was surveyed, and data were analysed using discrete analysis methods. To verify the validity and reliability of the research instruments, experts from both the industry and academia reviewed the instruments, confirming their capability to measure the intended purpose. The study found evidence of discrimination against women in the construction industry. Economic prosperity was identified as a factor that could enhance female equality, and equitable rewards based on relative input to a project were found to positively impact the retention of women in the construction industry. It is recommended that female counterparts be provided with equitable pay and rewards and that appointments to top management positions should be made based on merit, without discrimination against females. Additionally, ensuring job security would help retain many female workers in the industry.
