ABSTRACT
Bombana Regency, situated in Southeast Sulawesi Province, stands out as a favorable location for the development of goat farming businesses, boasting a population of 7,267 goats distributed across various sub-districts, including North Poleang Sub-district. This study aims to examine the marketing channels, margins, and efficiency within goat farming businesses in North Poleang District, Bombana Regency. Using the snowball sampling technique, all marketing institutions involved in goat marketing were selected as samples for this research, utilizing both primary and secondary data. The research delves into the analysis of marketing channel patterns, marketing margins, and marketing efficiency. The findings reveal the existence of three distinct marketing channels: 1) Direct transactions from breeders to final consumers, 2) Transactions involving breeders, collecting traders, and final consumers, and 3) Transactions involving breeders, collecting traders, retailers, and final consumers. Channel III exhibits the highest marketing margin for goat livestock at IDR 1,109,722/head, whereas the lowest margin is observed in Channel II at IDR 376,944/head. Channel I emerges as the most efficient marketing channel, while marketing channel II is identified as the most efficient when considering marketing institutions.
