ABSTRACT

The study aims to define the concept of free funding and free marketing brought by the researcher, presenting a framework based on observation and corresponding to all ways of free funding and free marketing, as well as we reviewed the link and importance of the concept of free funding and free marketing with some concepts that are in line with it such as crowdsourcing and clarifying the difference in first, As well as the relationship of the framework and its importance in the business model Canvas and thus maximizing the effectiveness and efficiency of new entrepreneurial projects. All this will maximize opportunities in the establishment of entrepreneurial projects and its sustainability, particularly in the first stages.