ABSTRACT
Education of coastal communities still needs serious attention, because girls do not become a priority for continuing education. Assuming that the boy would become heads of the family, in charge of the familyand became a central figure in the family community. The family is the central point to provide gender equality for girls to pursue higher education is equal to boys through family communication approach. the the purpose of this study was to understand the communication strategy of the family in promoting gender equality for girls in the coastal areas. The research method used mixed-method research that combines qualitative and quantitative research. Sources of data become the subject of research are the parents and the girls, then the data through observation, interviews, and questionnaires. Research shows that family communication strategy to promote gender equality of girls in coastal areas is the context of communication between parents and children as an effort to change cultural stereotypes of ethnic Bali and poverty. family communication strategy refers to the communication patterns of openness, empathetic attitude, supportive attitude, a positive attitude and the attitude of equality in communication of family members for the sake of equality and fairness girls. based family communication strategy for the achievements of gender equality more viable livelihoods and improving the welfare of poor families living on the coast of Bali.
