ABSTRACT
Keripik Singkong Cap Lumba-Lumba is UMKM in food snack sector. The study aims to know consumer needs, priority attributes, technical responses, and prototype development to improve variant taste and design packaging. The analysis tools used in these experiments are QFD methods and qualitative analytics. Research shows that there were 35 attributes of consumer need with priority attribute chips that have much of variant flavors and packaging colors. 28 attributes need correction so that it has needs to be performed 13 technical responses as a technical response effort with a priority technical response that adds variant formulations and adds information package. The study also described the development of a prototype design based on consumer needs. The advice given to the company is to improve on a variant of taste and design of packaging, to do the development based on the prototype stages of development, and value-enhancing nutrition of the package.
