ABSTRACT
PT Manumadi Tours & Travel Bali is a service company engaged in the travel agency. The purpose of this research is to find out and analyze the new products desired by consumers and the company Manumadi Tours & Travel Bali, and what are the results of the product development carried out by PT Manumadi Tours & Travel Bali. This research is applied research (Applied Research). The analytical tool used in this study is the New Services Development stage. Data collection techniques are carried out by conducting interviews with the company, and documentation. The result of this study is the discovery of one suggestion idea for developing a new product at the Manumadi company, namely Taylor Made. The limitation of this research is that the company has consumers who are foreign nationals, and the data collection for this research is only by interviewing the Sales & Product Manager of Manumadi Tours & Travel Bali and documentation. The suggestions from this research are expected to be a reference for making improvements or modifications to products that have been developed and the company is expected to maintain its services according to consumer choices.
