ABSTRACT
The purpose of the study is to find out and analyze the influence electronic word of mouth (E-Wom) and destination attractiveness on visit intention (study on prospective visitors to the Blitar Brown Vilage Tourism). Population in this study were residents of Blitar City who had never visited Blitar Brown Vilage Tourism, with 120 respondents for sample. The characteristics of the respondents are the people of Blitar who have never been to the Blitar Brown Vilage, Blitar people aged 17 to 35 years, Blitar people who know Blitar Brown Vilage from social media. The technique sampling used wase quota sampling. This research was conducted in Juni 2022 using on online questionnaire. Technique data analysis used multiple linear regression, t test, and dominant test. The results this study concluded that E-Wom and destination attractiveness has a positive and significant effect on visit intention. E-Wom dominantly affects visit intention.
