ABSTRACT
Millennial mothers in Indonesia, 93.70%, seek parenting information through the internet rather than relying on family, seminars, books, or local communities. The Instagram account @tentanganakofficial is the only parenting education platform in Indonesia that collaborates with official partners such as the Ministry of Health, the Ministry of Education and Culture, the Agency for Research and Technology, and the National Population and Family Planning Board (BKKBN). @tentanganakofficial is the most attractive parenting education service on Instagram in Indonesia as of April 2023. This study explores the interactivity of parenting education on social media in Indonesia, using the Instagram account @tentanganakofficial as a case study for content posted in November 2022. The research is based on the concepts of Interactivity Dimension, Message Interactivity, and Six Basic Human Emotions. The findings reveal that netizens have a strong sense of presence, share personal experiences with a happy tone, show a willingness to connect and exchange insights related to the discussed topics. However, it is also noted that 11.31% of netizens express concerns and engage in discussions that evoke fear, possibly due to increased awareness about arsenic contamination in rice and the re-emergence of polio in Indonesia during November 2022.
