ABSTRACT
In the current scenario, the herbal drug requirement is increasing significantly, experiencing an increased demand to improve healthcare. By harnessing the power of big data, companies in the herbal market can gain a competitive edge and drive sustainable growth in the industry [1]. A big data platform plays a crucial role in the Indian herbal market by enabling data-driven decision-making, optimizing supply chain operations, ensuring product quality and safety, gaining market intelligence, and facilitating regulatory compliance [2]. Conventional pharmaceutical practices, while recognized by precise therapeutic frameworks like Ayurveda in India, are not yet widely acknowledged by local individuals. This paper proposes leveraging IoT (Internet of Things) technology in the information procurement mode to address these challenges. By utilizing IoT innovation, specifically the “Web of Things,” and employing both the follow mode and social mode of the conventional pharmaceutical industry chain, the paper aims to secure easy availability of quality raw herbals to the industry and connect stakeholders through vast amounts of information.
