ABSTRACT
This chapter presents an overview of Prosocial Design, an approach to platform design and governance that recognizes design choices influence behavior and that those choices can – or should – be made toward supporting healthy interactions and other prosocial outcomes. The authors discuss several principles of Prosocial Design and its relationship to Trust and Safety and other related fields. As a primary contribution, the chapter reviews relevant research to demonstrate how Prosocial Design can be an effective approach to reducing rule-breaking and other harmful behavior and how it can help to stem the spread of harmful misinformation. Prosocial Design is a nascent and evolving field, and research is still limited. The authors hope this chapter will not only inspire more research and the adoption of a prosocial design approach, but that it will also provoke discussion about the principles of Prosocial Design and its potential to support Trust and Safety.
