ABSTRACT
Educational campaigns aimed at influencing travel behaviour are essential for raising awareness of sustainable mobility options and, ultimately, decreasing dependence on private motor vehicles. This is especially true in many African cities where, despite the negative impacts, car ownership is more widely used and socially acceptable than public transportation. In order to encourage sustainable mobility, this study investigates low-cost behavioural interventions drawing on documented best practices from Tanzania, Colombia & Charlotte as case studies. The results demonstrate how targeted educational activities can catalyze behavioural change, supporting a broader move towards sustainable transport systems. Based on the findings, there is a need for a novel nudge-based paradigm for mobility education in African contexts. By illustrating how behavioural techniques enhance structural investments in transport planning, the research advances the field of infrastructure sustainability providing an empirically grounded alternative to dominant policy paradigms.
