ABSTRACT
Despite the positive contribution of green finance (GF) to sustainability, challenges related to information, assurance, and access persist. To bridge this gap, international institutions have committed to developing GF products as a sustainability strategy. While some institutions have held up their end and issued GF products, many have not. Using semi-structured interviews with GF employees, this study investigated and categorised GF access barriers and formulated strategies to improve consumers’ access. Findings from thematic analysis revealed that knowledge and information availability, apparent nature of GF, and retail consumers’ profile influence access to GF products. Further findings showed that addressing existing GF barriers, improving education and skills, and stakeholder collaboration are imperative strategies to improve access. The study is beneficial to GF stakeholders, highlighting access barriers and formulating strategies to overcome these barriers. The findings of this study can be used to increase investment in GF products and related assets.
