ABSTRACT
Affordable housing remains a concern in South Africa, and developers require information about the target market to increase supply of housing. Although pre-sales, a strategy where houses are sold before construction, are increasingly used by private developers to finance affordable housing projects, not much is known about these kinds of datasets. This study investigates the structural patterns influencing access to affordable housing presales in South Africa. Using a mixed-methods approach, drawing from secondary data owned by SSI Group, a credible private developer in Gauteng, complemented by interviews with sales agents. Findings indicate presales seem to get the market right in building affordable house for buyers through presales. The study concludes that presales accessibility is strongly shaped by demographic, socio-economic factors and financial requirements. The study recommends that developers and policymakers adopt inclusive flexible financing models and target correct market to expand access and support equitable housing delivery in South Africa.
