ABSTRACT
Since 2019, Indonesia has launched ten new tourism destinations to diversify tourist preferences, which have been heavily concentrated in Bali. However, the effectiveness of the Priority Tourism Destinations Program remains unclear due to the lack of a comprehensive evaluation. This study introduces an evaluation framework to assess the program's implementation and impact. A systematic literature review was conducted to develop this framework, which consists of two key steps: (1) constructing the theory of change for the Priority Tourism Destinations Program and (2) formulating evaluation questions to assess six criteria—relevance, coherence, effectiveness, efficiency, impact, and sustainability—through evidence of difference-making. The proposed framework is designed to align with Indonesia's program structure, ensuring its practical application while providing deeper analysis. This approach facilitates collaborative evaluation among stakeholders and supports informed decision-making and evidence-based policy development.
