ABSTRACT

This study analyses the relationship between the halal economy and animal tourism, focusing on their relevance to sustainability goals. Using a descriptive-analytical methodology, the research combines desk studies of religious scriptures, empirical data, and financial reports with an empirical survey. Data sources include books, journals, holy texts, and online media. The findings reveal that the halal economy supports animal tourism by promoting ethical and sustainable practices, addressing the sector's vulnerability to external shocks and its impact on sustainable operations. This study contributes to Sustainable Development Goal (SDG) 12 (Responsible Consumption and Production) and SDG 15 (Life on Land) by highlighting the importance of integrating ethical economic principles to ensure long-term resilience and animal welfare in tourism.