ABSTRACT
This study examines the role of interpersonal communication among six married couples in navigating the Business Development Programme (BDP) as luxury ambassadors and champions in Syariah multi-level marketing (MLM). The research adopts a multi-method approach, including active observation, participant involvement, in-depth interviews, literature reviews, case studies, and expert consultations. Findings indicate that while not all members face financial challenges, many benefit from the products. The study highlights the success of one couple, Spouse 1, who achieved significant milestones within one year in 2019, serving as a model for five other couples. Despite differences in capacity and personal abilities, these couples have adapted by focusing on training, duplication, outreach, and follow-ups, implementing 14 BDP initiatives. By 2024, Spouse 1 successfully replicated their success over four years, with best practices emphasising communication strategies within couples, members, and potential members. Regular engagement through seminars, meetings, and family support has been crucial. The study concludes with recommendations for policymakers to create job opportunities and suggests further exploration of PT Best's role in empowering diverse families, including single parents, from varied social and professional backgrounds.
