ABSTRACT
This study examines the role of LinkedIn's three key credibility indicators—Skills Endorsements, Certifications, and Recommendations—in establishing personal branding credibility among Indian professionals and management students. It examines the role of these digital cues in recruiter perception and professional trust establishment. Using a quantitative approach and correlating200 responses through correlation, regression, and Anova, the study established that Certifications play a significant role in digital credibility, followed by Skills Endorsements and Recommendations. The research also constructs a LinkedIn Credibility Index (LCI) to compare trustworthiness. It finally provides practical recommendations for recruiters, professionals, and students.
