ABSTRACT
E-learning has manifested itself as a necessity in recent times and this phenomenon has been continuing in the post-pandemic period too. Efforts are taken to further refine the services provided through E-Learning Platforms to offer better services to learners. This study focuses on the perceptional variations towards the E-Learning Platforms among respondents based on their socio-demographic backgrounds and the key selling points that provide awareness to the learners, factors leading to learner satisfaction and the key pain points inhibiting a happy learning environment. Data collected from 356 respondents were subjected to Chi-square analysis, multiple correlations and regression analysis to arrive at key findings. The study found that the satisfaction of respondents towards E-Learning Platforms varied greatly based on socio-demographic backgrounds and other operational contexts. E-Learning Platforms were widely adopted by the respondents for upskilling and in expectation of better career prospects, for complementing the formal learning by students and salaried respondents. The learner satisfaction model highlighted convenience and a wider choice of information as key factors driving motivation toward E-Learning. It has pointed to the differences in the operating context of the learner based on the socio-demographic factors which would serve as important implications to all the stakeholders operating in an E-Learning platform.
