ABSTRACT
This study investigates innovative practices in organized retailing, with a focus on identifying Improve process efficiency and organizational outcomes customer satisfaction in Bengaluru. A structured 14-item scale was designed to measure these practices, achieving a Cronbach's Alpha of 0.706, which reflects an acceptable level of internal consistency. To further analyze the data, Principal Component Analysis (PCA) was applied, revealing six essential factors that cumulatively explained 75.872% of the variance. This outcome highlights the multidimensional nature of innovation within the retail sector. A regression framework was applied, incorporating “Online click and offline collection” and “Omni-channel strategy” as predictors for “Enhancing last-mile delivery.” Approximately 48.1% of the variance was explained by the model (R² = 0.481) and was statistically significant (F(2, 122) = 56.539, p < 0.001). The results emphasize that integrating online and offline retail platforms while strengthening last-mile delivery mechanisms are central to driving innovation in retail. The evidence highlights the need for retailers to prioritize robust omni-channel strategies, adopt advanced logistics systems, and embrace customer-focused innovations. Continuous evaluation and adaptation of innovative practices are indispensable to sustaining competitiveness. Overall, The research points toward the vital importance of a holistic approach to retail innovation.
