ABSTRACT
As India proceeds with financial inclusion, it is important to look at the influencing factors on the financial decisions of women. although access has been increased in the banking environment there is a gap between inclusion and empowerment, particularly in the investment behaviour. This paper investigates the links financial literacy has in influencing the investment behaviour of women in suburban Bengaluru taking into consideration mediation of financial self-efficacy and moderating effects of age, education, and income. Based on the Social cognitive theory and the financial capability framework, the cross-sectional quantitative study discloses that only financial literacy does not have any effects on determining investment behaviors without self-confidence. There are substantial variances between the self-efficacy of people liable on the level of income and education, which is why particularized financial education has to be adopted. The study provides policy implications leading towards greater empowerment of the economic power of women by analysing the psychological and demographic motivation factors.
