ABSTRACT
A study on investors’ perceptions of digital currency as an investment option has significant implications for different stakeholders in the financial sector. Firstly, policymakers and regulators can use information to develop appropriate regulatory framework that ensure investor protection and market stability. By understanding investor sentiments towards digital currency, regulators can identify potential risks and implement measures to mitigate them, creating a more secure investment environment. The research instrument used to collect data from different Generation investors who are interested in investing in digital currency amongst people in Bangalore is a structured survey questionnaire. Furthermore, carrying out comparative research 16 across various geographic locations and cultural contexts can shed light on the global variance in investor Overall, by addressing these additional dimensions, future research can contribute to a more understanding of investor behavior in the digital currency market and provide guidance to policymakers, financial institutions, and investors in navigating this rapidly evolving asset class.
